Mazda 'layar' by JWT International
JWT International has launched a campaign for Mazda which uses the Layar augmented reality platform to provide Smart Phone users with the ability to find their way to their nearest dealership.
Layar is a platform, available on Android phones, which works by constructing layers of information about products and brands and channelling them through a mobile camera's viewer.
JWT International’s first Layer for Mazda uses QR code and barcode scanner technology, to connect the user with the Mazda dealer network.
Customers can view an ad in traditional press, and scan a QR code with a smartphone, which then links directly to the Mazda layer and shows all available Mazda dealers within the vicinity.
10,000 of the Mazda applications have been downloaded since the layer launch yesterday.