Nike 'T90 Ascente' by Wieden & Kennedy London

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To promote Nike's official Premier League football the Nike 'T90 Ascente' Wieden & Kennedy has created a series of films that seek to encourage fans of Manchester United and Arsenal to name their aims for the season on the Nike Football Facebook page.

As well as one film that contains football heroes from Man U and Arsenal, the agency also created two club-specific films which have been seeded on football sites, club blogs and the Nike Football Youtube channel.

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Released: 20 August 2009

Creative in this campaign:

Credits

Project
T90 Ascente

Client
Simon Owen, BrandConnections football manager, Nike

Art director
Stuart Harkness

Copywriter
Darren Wright

Producer
Jonathan Chads

Account Director
Karrelle Dixon

Planner
Paul Colman

Director
Jaime Thraves at Factory Film

Audio-post production
Jack Sedgwick at Wave

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