Waitrose 'summer holiday' by Kitcatt Nohr Alexander Shaw

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Kitcatt Nohr Alexander Shaw has created a new direct marketing campaign to promote the home delivery service offered by the upmarket supermarket chain Waitrose as the summer holidays get underway.

The campaign aims to communicate that during a period when other things can get in the way of normal routines and food shopping trips, WaitroseDeliver is on hand to help.

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Released: 20 August 2009

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Credits

Project name
WaitroseDeliver summer holiday campaign

Client
Lindsay Edge, Assistant Marketing Manager E-commerce, Waitrose

Brief
Direct marketing campaign to promote WaitroseDeliver during the summer holidays, a time when people’s grocery shopping routine is often interrupted. The campaign reminds customers they can use the WaitroseDeliver service while they are on holiday in the UK or to ensure they have fully-stocked cupboards as soon as they arrive home from a holiday.

Copywriter
Kate Flather

Art director
Paul Davies

Planner (creative agency)
Chris Ridd

Designer (art worker)
Darren Fernee and Brad Saunders

Developer
Luke Mourino

Production
Gary Bridge

Exposure
Email and DM

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