Kitcatt Nohr Alexander Shaw has created a new direct marketing campaign to promote the home delivery service offered by the upmarket supermarket chain Waitrose as the summer holidays get underway.
The campaign aims to communicate that during a period when other things can get in the way of normal routines and food shopping trips, WaitroseDeliver is on hand to help.
Released: 20 August 2009
Project name
WaitroseDeliver summer holiday campaign
Client
Lindsay Edge, Assistant Marketing Manager E-commerce, Waitrose
Brief
Direct marketing campaign to promote WaitroseDeliver during the summer holidays, a time when people’s grocery shopping routine is often interrupted. The campaign reminds customers they can use the WaitroseDeliver service while they are on holiday in the UK or to ensure they have fully-stocked cupboards as soon as they arrive home from a holiday.
Copywriter
Kate Flather
Art director
Paul Davies
Planner (creative agency)
Chris Ridd
Designer (art worker)
Darren Fernee and Brad Saunders
Developer
Luke Mourino
Production
Gary Bridge
Exposure
Email and DM
Kitcatt Nohr has created a direct marketing campaign designed to encourage existing customers to shop at Waitrose this Easter season.
There were mixed reactions from the viewing public after seeing Waitrose's latest ad featuring Delia Smith and Heston Blumenthal.
© Haymarket Media Group Ltd.