Sony 'rockstar - raider of the lost art' by TBWA\London

2.5 3 Votes

Sony is launching a new retail campaign featuring legend of rock Alice Cooper, which seeks to promote its new TV trade-in initiative.

Consumers are being given the opportunity to trade in their old TV's in exchange for money off a new model.

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Released: 21 August 2009


Project name
Sony Rockstar - Raider of the lost art

Matt Coombe and Carl Prin, Sony

Launch new TV trade in scheme and promote 3 year guarantee

Creative team
Graeme Bowman, Senan Lee, Lee Tan and Al Young,

Tom Morton

Media agency

Media spend

Production company

George Hickenlooper

Leo Scott @ Speade

Marcus Moffat @ MPC  

Audio post-production
Ben Leeves @ Grand Central

TV UK and Ireland

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