Heinz 'secret abilities' by Grand Union

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Heinz is championing the "secret abilities" of its sauces to liven up meals with a new digital campaign.

Devised by Grand Union and Hubbub, the campaign centres around the website, www.secretabilities.co.uk, which hosts a series of online films documenting the secret abilities of three remarkable characters.

There’s the holy dog that can smell true love, the amazing Kenyan girl who can magically make a goat’s beard grow and the British-born Noreen, who is a toll booth telepath – she can predict the colour of oncoming cars through her gate before seeing them.


 

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Released: 24 August 2009

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Credits

Project
Secret abilities

Client
Ross Longton, brand manager, Heinz Tomato Ketchup, Heinz

Brief
Drive sauces consumption and loyalty by demonstrating that sauces can be used as ingredients in meals

Creative agency
Grand Union

Writer
Dom Moira

Art director
Kieron Roe

Planner
Steven Parker

Media agency
n/a

Production company
Between the Eyes

Exposure
Online

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