Sony PlayStation 'The PlayStation 3 launch' by TBWA\Media Arts London

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Sony PlayStation is positioning its new PS3 as a console that goes beyond gaming in a new TV spot created by TBWA\London.

The high-octane ad, which runs with the endline the game is just the start seeks to promote the console as an all-round entertainments hub, by highlighting that it can also be used to view blue-ray movies and TV shows.

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Released: 24 August 2009

Creative in this campaign:

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Credits

Project
The PlayStation 3 launch  

Client
Alan Duncan, marketing director, Sony PlayStation

Brief
Launch the new PlayStation 3

Writer
Jaime Diskin

Art director
Jae Morrison

Planner
Tom Morton

Media agency
Manning Gottlieb OMD

Media planner
Michael Florence

Production company
Smuggler

Director
Psyop

Post-production
Smuggler

Audio post-production
Grand Central

Exposure
European TV

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