Trebor 'the mint people' by Fallon London

2.5 3 Votes

A trainee at Trebor manages to invent an idea for a new Trebor mint gum during a press conference in a TV spot promoting the brands first foray into the chewing-gum market.

The spot is the first of several instalments, which all feature the mint people at Trebor. Each spot carries the strapline: 'Trebor now make gum' .

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Released: 25 August 2009

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Credits

Project
The mint people

Clients
Phil Rumbol, marketing director, Lynne Vandeveer, head of marketing, gum and candy, Cadbury UK; Clare Tasker, senior brand manager, Janine Blakeway, brand manager, Trebor

Brief
Celebrate the famous mint heritage and repackage the quirky British charm of the Trebor Extra Strong brand, for a chewing-gum launch

Writer
Matt Keon

Art directors
Nils-Petter Lovgren, Emily Cussins

Planner
Jo Hudson

Media agency
PhD

Media planner
Ellie Roberts

Production company
Spank

Director
Steve Bendelack

Post-production
The Moving Picture Company

Exposure
TV

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