Ariel 'be prepared' by Saatchi & Saatchi Guangzhou

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A cyclonic plate of spaghetti bolognaise, an exploding hot dog and a violent crab depict the catastrophic consequences of messy food in a new campaign for Ariel detergent.

Running in China, the executions use dramatic imagery of food splashing its contents at unsuspecting victims.

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Released: 25 August 2009

  • Hotdog800.jpg

    Hotdog800.jpg

  • Spaghetti800.jpg

    Spaghetti800.jpg

  • Hamburger800.jpg

    Hamburger800.jpg

  • Crab800.jpg

    Crab800.jpg

of

Credits

Project
be prepared

Copywriter
Au Kin Cheong

Art Director
Ng Fan /Wendy Chan /Liu Zhong Qing /Ye Zhi Guang

Photographer
Lau Kwok Tim
 
Exposure
Print, Outdoor

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