A cyclonic plate of spaghetti bolognaise, an exploding hot dog and a violent crab depict the catastrophic consequences of messy food in a new campaign for Ariel detergent.
Running in China, the executions use dramatic imagery of food splashing its contents at unsuspecting victims.
Released: 25 August 2009
Project
be prepared
Copywriter
Au Kin Cheong
Art Director
Ng Fan /Wendy Chan /Liu Zhong Qing /Ye Zhi Guang
Photographer
Lau Kwok Tim
Exposure
Print, Outdoor
Saatchi & Saatchi Stockholm has created a live event for Ariel called "Fashion Shoot" in the Swedish capital. Attendees were able to control a giant robot that shot food products, such as ketchup and chocolate, at a conveyor belt of high-end designer clothing.
TV ad to promote the effectiveness of Ariel.
© Haymarket Media Group Ltd.