US Coastguard 'born ready' by Cossette New York

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Cossette New York has unveiled two new spots in a bid to highlight the potential of a career as a US coastguard.

A man and woman are shown abandoning their mundane desk and office jobs in order to follow their true strengths and passions.

The ad drives viewers to the US coastguard website gocoastguard.com.

Video 1: female

Video 2: male

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Released: 25 August 2009

Creative in this campaign:

Credits

Project name
US Coastguard, Born Ready

Creative director
Bill Oberlander

Art director
Raisa Ivannikova

Production company
Sleeper USA / Between the Eyes (London)

Director
Eran Creevy

Producer
Ben Pugh

Editor
Corky at The Whitehouse New York

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