ANZ 'the chase' by M&C Saatchi Australia

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A man named Jack becomes the target of a man hunt in this latest work for ANZ by M&C Saatchi Australia.

The campaign aims to highlight the improved service at ANZ banks, where small business specialists like Jack are easier to get hold of.

 

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Released: 25 August 2009

Credits

Project name
The Chase

Brief
The campaign is part of ANZ’s customer strategy to deliver ‘more convenient banking’ for businesses. Based on the insight that business owners are frustrated with banks giving them the runaround, and you can never seem to get hold of someone who understands the needs and pressures of businesses.

Copywriter
Sandra Galliazzo

Art director
Murray Bansgrove

Production company
Plaza Films

Director
Paul Middleditch

Post-production company
The Editors

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