PlayStation 'play face' by Wieden+Kennedy Tokyo

3.8 3 Votes

PlayStation has unveiled a new Japanese ad campaign that reveals the weird and wonderful faces pulled by video games enthusiasts whilst playing on a PS3 console.

Created by Wieden & Kennedy Toyko the spots depict a cross section of 50 Japanese gamers all grimacing and wincing as they play.

The ads drive viewers to the website, which will host a range of footage of these 'playfaces' captured by a mobile playface caravan that is touring Japan giving gaming enthusiasts a chance to roadtest the new console.

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Released: 25 August 2009

Creative in this campaign:

Related Creative:


Play Face

Sony Computer Entertainment Inc.

Art Director
Shane Lester, +cruz

Andrew Miller, Hiroshi Kuyama

Production Company
Partizan Darkroom, London

Timothy Saccenti

Executive Producer
Jordan McGarry

Russell Curtis

Director of Photography
Naoki Noda

Dayn Williams, Cut + Run, London

TV, Online



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