JWT London introduces their latest campaign for HSBC to demonstrate the bank's commitment to their customers' individual financial responsibilities.
A fisherman leaves for work in the early hours of the morning and during his daily fishing hooks a dolphin.
His decision to free the dolphin, and in so doing the rest of the fish he and his team had caught, reflects his attitude towards money.
Released: 27 August 2009
Project name
Responsibility
Client
Tracy Britton, Group Head of Marketing, HSBC Group
Brief
Show that HSBC understand that people’s values influence their financial decisions.
Copywriter
Laurence Quinn
Art director
Mark Norcutt
Planner (creative agency)
Orlando Hooper-Greenhill
Media agency
Mindshare
Media planner
Alan Weetch
Production company
Academy
Director
Frederic Planchon
Editor
Sam Rice-Edwards at The Assembly Rooms
Audio post-production company
750mph
Exposure
BBC World, Discovery, National Geographic Channel, Sky News, in flight media for Tam, Aeromexico, Qantas, Cathay Pacific, British Airways, Emirates, American Airlines, Virgin Atlantic, Singapore Airlines, Air Canada
Euro RSCG London has launched a global TV campaign for Credit Suisse on the back of an international press, poster and digital campaign featuring Roger Federer.
Societe Generale, the French bank, has launched a new campaign to promote the notion of team spirit.
© Haymarket Media Group Ltd.