Gocompare 'Gio Compare' by Chris Wilkins

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Gocompare has followed its rival Comparethemarket by introducing a memorable character to promote its services in its latest TV ad.

The ad sees Italian tenor Gio Compare liven up a coffee shop by singing an operatic song lauding the price comparison website.

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Released: 17 August 2009

Gocompare 'Gio Compare' by Chris Wilkins

Gocompare 'Gio Compare' by Chris Wilkins

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