Freeview 'freeview' by Beattie McGuinness Bungay

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What connects Katie Price, Alan Whicker, Piers Morgan and Postman Pat? Answer: The latest Freeview campaign by Beattie McGuinness Bungay.

The ad features a host of other TV celebrities including Duncan Bannatyne, T4’s Miquita Oliver, Heston Blumenthal, Ray Mears and Kirsty and Phil from Relocation Relocation Relocation.

It sees the celebrities making their way to a middle-aged man’s suburban home using various means of transport, from horses to a tuk-tuk.

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Released: 01 September 2009

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Credits

Project
Freeview

Brief
Show everyone that the great value of Freeview is not just in its pricing (low price boxes available and no subscription) but also in the fantastic range of quality programming available on Freeview channels.

Writer
Simon Bere

Art Director
Simon Bere

Planner
Andrew Wright

Media Agency
MEC

Media Planner
Ben Gordon

Production Company
Another Film Company

Director
Steve Reeves

Agency producer
Gemma Fergie

Post-Production
Rushes

Exposure
National and regional TV. The TV commercial will be supported through the line with targeted DM activity, POS and online with pre-roll ads and seeding to entertainment blogs and forums.

 

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