Weetabix 'ooar Oaty Bar' by WCRS

3.1 5 Votes

WCRS is parodying the stereotypical West Country farmer's vernacular in its new TV spot for Weetabix Oaty Bars.


The expression Ooar is dissected to represent the two different components of the snack – oo for the oats and ar for the chocolate coating.

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Released: 01 September 2009

Credits

Project name
OoAr Oaty Bar!

Client
Sally Abbott, Marketing Director, Weetabix

Brief
Weetabix reveal 30" TV advert for new Oaty Bars.

Copywriter
Simon Aldridge

Art director
Vince Chasteauneuf

Planner
Giselle Okin

Media agency
Walker Media

Media planner
Becky Towns

Production company
Independent

Director
Justin Reardon

Exposure
TV

 

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