Land Rover 'Discovery 4' by Wunderman London

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Land Rover is using a DM campaign featuring a board game to underpin the Discovery 4's credentials as the ultimate all-purpose 4x4.

The pack, created by Wunderman London, runs with the strapline ‘Explore what’s possible with Discovery 4’. Inside, the board game allows players to discover the breadth of activities that a Discovery 4 can facilitate, from inner-city roller hockey to sledging with your kids.

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Released: 27 August 2009

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Credits

Project
Discovery 4

Client
Land Rover

Brief
Highlight the Discovery 4 as the ultimate all-purpose 4x4 - the perfect vehicle for a more active life

Writer
James Nester

Art director
Chris Lawson

Planner
Annie Gass

Designer
Kevan Ansell

Exposure
55,000 cold prospects

 

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