Home Office 'freestyle king' by Saint@Rainey Kelly Campbell Roalfe/Y&R

0.0 0 Votes

An online MCing competition is being launched by the Home Office to discourage knife crime as part of its 'It doesn't have to happen campaign'.

The activity, created by Saint@Rainey Kelly Campbell Roalfe/Y&R, offers would-be MCs the chance to show off their freestyle rap skills in a series of online knock out battles. The agency has created a microsite, called Freestyle King, on which the competition will be hosted. The site carries the strapline ‘Drop Lyrics. Drop Knives’.

The competition is linked to the ‘itdoesnthavetohappen.co.uk’ social networking hub of the campaign on Bebo. It is being backed by editorial seeding on relevant sites and a promotional video on YouTube.com.

Share On:

Released: 27 August 2009

  • 1KnifeCrime800.jpg

    1KnifeCrime800.jpg

  • KnifeCrime800.jpg

    KnifeCrime800.jpg

of

Related Creative:

Credits

Project name
Freestyle King

Client
The Home Office

Brief
Anti Knife Crime

Writer
David Martin

Art director
David Martin

Planner
Mark Sng

Designer
Siddiq Shaban

Flash Designer
Nick Watton

Exposure
Online

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Home Office 'sexual coercion' by RKCR/Y&R

Home Office 'sexual coercion' by RKCR/Y&R

The latest Home Office spot by Rainey Kelly Campbell Roalfe/Y&R is part of a new government-led campaign headed by the Deputy Prime Minister, Nick Clegg, to highlight rape and sexual abuse among teenage couples.

Home Office 'violence' by RKCR/Y&R

Home Office 'violence' by RKCR/Y&R

Shane Meadows has directed the latest campaign from The Home Office, which aims to tackle abuse within teenage relationships.