Drinkaware 'drink smarter' by AMV BBDO

2.7 3 Votes

In an effort to highlight the importance of responsible drinking, alcohol charity Drinkaware, in partnership with the Government, today unveils the first stage in a £100m campaign.

The Campaign for Smarter Drinking, targeted at 18-24 year olds, begins with an outdoor campaign created by Abbott Mead Vickers BBDO which presents a series of tips for combating the effects of drinking.

The campaign aims to encourage young adults to think about their drinking habits and learn to adopt a healthier and more responsible approach to alcohol.

The posters will be exhibited in UK phone boxes throughout the country.

The campaign strapline: Why let good times go bad? will appear on bottle labels, drinks cans and multi-packs. Workers in pubs, off-licences and supermarkets will also be educated in alcohol awareness as part of the campaign.

Share On:

Released: 01 September 2009

  • Baguette800.jpg

    Baguette800.jpg

  • googles800.jpg

    googles800.jpg

  • phonebox800.jpg

    phonebox800.jpg

  • waterbottle800.jpg

    waterbottle800.jpg

of

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Drinkaware

Drinkaware "have the conversation" by TBWA\London

Drinkaware 'good times' by OgilvyOne

Drinkaware 'good times' by OgilvyOne

OgilvyOne has launched an app called Good Times that allows users to track their friends' whereabouts on a map and gives tips on smarter ways to drink alcohol.