Nike 'make the difference' by Wieden + Kennedy London and Amsterdam

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Arsenal striker Theo Walcott and Man U's Wayne Rooney star in this latest campaign for Nike by Wieden + Kennedy London.

The first of the two 60 second spots shows Theo Walcott as the focus of not only his manager, Arsene Wenger, but also the football fans who share in each success and failure during the 90 minutes of play.

The second spot sees Rooney getting in the zone to prepare himself for the pitch.

Video 1: theo walcott

Video 2: wayne rooney

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Released: 28 August 2009

Creative in this campaign:


Make The Difference Campaign


Creative team
Stuart Harkness and Shay Reading

Media Agency

Production Company

Ben & Jo Dempsey

Matthew Brown

Joe Guest @ Final Cut

Post-production Company
The Mill


Creative agency - Rooney
Wieden + Kennedy Amsterdam

Creative team
Pierre Janneau and Mikey Farr

Creative directors
Mark Bernath and Eric Quennoy

Ollie Klonhammer

Malcolm Venville


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