HSBC 'integrity' by JWT London

4.1 4 Votes

Running alongside its 'responsibility' spot is this latest ad for HSBC featuring a member of the paparazzi.

The spot seeks to promote the bank as a financial institution that understand those who put their personal values before financial concerns.

Share On:

Released: 28 August 2009

Credits

Project name
Integrity

Client
Tracy Britton, Group Head of Marketing, HSBC Group

Brief
Show that HSBC understand that people's values influence their financial decisions.

Art Director
Mark Norcut

Copy Writer
Laurence Quinn

TV Producer
Doug Wade

Planner
Orlando Hooper-Greenhill

Account Director
Tanya Hamilton-Smith

Media agency
Mindshare

Media planner
Alan Weetch

Production Company
HLA, London

Director
Simon Ratigan

Editor
Bruce Townend @ The Quarry

Post Production
MPC, London

Audio post-production
750mph, London

Exposure
TV

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News