Running alongside its 'responsibility' spot is this latest ad for HSBC featuring a member of the paparazzi.
The spot seeks to promote the bank as a financial institution that understand those who put their personal values before financial concerns.
Released: 28 August 2009
Project name
Integrity
Client
Tracy Britton, Group Head of Marketing, HSBC Group
Brief
Show that HSBC understand that people's values influence their financial decisions.
Art Director
Mark Norcut
Copy Writer
Laurence Quinn
TV Producer
Doug Wade
Planner
Orlando Hooper-Greenhill
Account Director
Tanya Hamilton-Smith
Media agency
Mindshare
Media planner
Alan Weetch
Production Company
HLA, London
Director
Simon Ratigan
Editor
Bruce Townend @ The Quarry
Post Production
MPC, London
Audio post-production
750mph, London
Exposure
TV
HSBC UK is continuing its quest to be "the world's local bank" with an ad about entrepreneurial farmers in Cambodia.
© Haymarket Media Group Ltd.
