Old Spice 'different scents for different gents' by Wieden & Kennedy Portland

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Wieden & Kennedy Portland has released a new ad featuring a man engaged in a variety of manly pursuits, including golf and weightlifting.

The ad aims to demonstrate that Old Spice now has a variety of scents for different occasions and different men.

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Released: 10 September 2009

Credits

Project name
Different scents for different gents

Creative directors
Jason Bagley, Eric Baldwin

Art director/copywriter
Craig Allen
Eric Kallman

Producer
Andres Murillo

Production company
MJZ

Director
Tom Kuntz

Editor
Gavin Cutler

Post production
The Mill LA

Audio post production
Lime Studios

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