Toshiba 'what if' by Zig Toronto

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Zig Toronto has created two new spots to promote Toshiba's unique features on its range of televisions and laptops.

The campaign highlights the benefits of having a TV with an inbuilt volume adjuster, which balances out the sound when switching from DVD to TV.

While the second spot suggests that Toshiba's laptop face recognition would have been a helpful ally in this scenario.

Video 1: nakeder

Video 2: bachelor pictures

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Released: 01 September 2009

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Credits

Project name
What if

Copywriter
Neil Blewett

Art director
Yasmin Sahni

Production company
Partners Film, Toronto

Director
Aleysa Young

Editor & Company
Marco Pazzano, Panic & Bob, Toronto

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