Nescafé has launched a £43million ad campaign featuring a man who ventures into the Brazilian rain forest to source coffee beans.
Aimed at positioning the instant coffee as a 100per-cent natural product, the TV spot was created by McCann Erickson and is supported by print and outdoor activity.
Released: 31 August 2009
Project
Coffee At Its Brightest
Client
Nestlé
Brief
Reconnect consumers with the journey from plant to jar and remind them that Nescafé is 100% natural
Copywriter
Ian Ducker & Will Farquhar
Art director
Ian Ducker & Will Farquhar
Media agency
Mindshare
Production company
Stink TV
Director
Adam Berg
Post-production
MPC
Exposure
TV
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© Haymarket Media Group Ltd.