Nescafé 'coffee at its brightest' by McCann Erickson London

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Nescafé has launched a £43million ad campaign featuring a man who ventures into the Brazilian rain forest to source coffee beans.

Aimed at positioning the instant coffee as a 100per-cent natural product, the TV spot was created by McCann Erickson and is supported by print and outdoor activity.

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Released: 31 August 2009

Credits

Project
Coffee At Its Brightest

Client
Nestlé

Brief
Reconnect consumers with the journey from plant to jar and remind them that Nescafé is 100% natural

Copywriter
Ian Ducker & Will Farquhar

Art director
Ian Ducker & Will Farquhar

Media agency
Mindshare

Production company
Stink TV

Director
Adam Berg

Post-production
MPC

Exposure
TV

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