New South Wales Department of Health 'get tested, play safe' by George Patterson Y&R Sydney

4.5 2 Votes

George Patterson Y&R Sydney has created a new government backed campaign to encourage young people to get tested for sexually transmitted infections.

The campaign demonstrates how although you may only be sleeping with one person, it is important to guard yourself against that person's sexual history and the risk of contracting any number of sexually transmitted diseases.

The TV spot is supported by ambient work that depicts a family tree of sexual encounters, which will appear in public bathrooms.

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Released: 01 September 2009

  • Ambient800.jpg

    Ambient800.jpg

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Credits

Project name
Get tested, Play Safe

Client
Dr Kerry Chant, Chief Health Officer, NSW Dep’t of Health

Brief
Increase young people’s awareness of STI testing and treatment

Copywriter
Bart Pawlak

Art director
Robbie Kantor. Josh Evans

Planner (creative agency)
Julie Porter
 
Media agency  
Mediacom

Production company
The Sweet Shop

Director     
Sam Holst

Editor 
Stuart Reeves - Guillotine

Post-production company
Fin Design, The lab

Exposure
TV, print, online, washroom advertising and a dedicated website - http://www.gettested.com.au.

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