Peugeot '107 GT line' by BETC Euro RSCG

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BETC Euro RSCG has unveiled a new print campaign to promote the new Peugeot racer model, the Peugeot 107 GT line.

The campaign aims to demonstrate the new Peugeot's racing car qualities, which will make its drivers feel like the next Formula One champion.

Released: 01 September 2009

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Copywriter
Olivier Apers

Art director
Hugues Pinguet

Production company
Rita

Photographer
Illario Magali

Retouching agency
La Souris sur le Gateua

Fresh from its Roller Babies success for Evian, BETC Euro RSCG has released a new ad for Peugeot.

Australian agency, The Furnace has created this clever new print campaign for car manufacturer Peugeot.

Campaign - The Work