Peugeot '107 GT line' by BETC Euro RSCG

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BETC Euro RSCG has unveiled a new print campaign to promote the new Peugeot racer model, the Peugeot 107 GT line.

The campaign aims to demonstrate the new Peugeot's racing car qualities, which will make its drivers feel like the next Formula One champion.

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Released: 01 September 2009

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Credits

Copywriter
Olivier Apers

Art director
Hugues Pinguet

Production company
Rita

Photographer
Illario Magali

Retouching agency
La Souris sur le Gateua

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