Orange 'monkey' by Fallon London

3.9 7 Votes

Orange is attempting to forecast the musical tastes of the nation in a new TV spot promoting its Monkey tariff, which enables customers to create and share online music playlists that they can access via their mobiles.

The spot, created by Fallon, sees a woman explaining what type of music is being shared and listened to in different parts of the country in a mock weather forecast.

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Released: 01 September 2009

Credits

Project name
Monkey

Client
Spencer McHugh, brand director, Orange

Brief
Launch Monkey pay as you go, which gives you access to loads of music for free, which you can share with your mates

Copywriter
Toby Moore

Art director
Selena McKensie

Planner
Caroline Collinson-Jones

Media agency
Mediaedge:cia
 
Media planners
Nick Baughn, Stuart Bowden

Production company
Dab Hand Media

Director
Tim Kirkby

Post-production company
eTV

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