BETC Euro RSCG has unveiled its latest work as part of the McDonald's 'come as you are' campaign, this time featuring fictional movie characters.
Star Wars' villain Darth Vader sits alone at a table in one shot, while King Kong extends a hand in another as he attempts to pick up his meal.
The images were shot by Vincent Dixon.
Released: 02 September 2009
Project name
Come as you are - "Darth Vader" and "Gorilla"
Client
McDonald's France
Copywriter
Dominique Marchand
Art director
Jean-Michel Alirol
Photographer
Vincent Dixon
McDonald's has launched its 'great tastes of America' promotion for the fourth year running, supported by a TV campaign.
BETC Euro RSCG has unveiled a new print campaign to promote the new Peugeot racer model, the Peugeot 107 GT line.
© Haymarket Media Group Ltd.
