Ikea 'business' by Deutsch NY

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Running a family home can often be like running a business and Ikea is hoping to highlight that its furnishings can make this task easier in a new TV campaign.

The ads were created by Deutsch New York and are supported by press and online activity.


VIDEO 1: Performance review

VIDEO 2: Subtitles

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Released: 03 September 2009

Creative in this campaign:



Nick Bayne

Art Director
Grant Piper  

Laura Kirby

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