British Airways 'serengeti' by Bartle Bogle Hegarty

2.7 7 Votes

British Airways has unveiled the second installment of its new ad campaign - its first in over two years.

The second spot features the migration of wildebeest across the Serengeti in a bid to highlight that the airline flies to more global destinations direct from the UK than any other airline.

 

Share On:

Released: 04 September 2009

Credits


Project
Serengeti

Client
Abigail Comber, Head of Brand, Proposition & Insight, British Airways ??

Brief
Provoke people to go and seize the opportunities that exist around the world right now, with BA

Creative team
Dan Bailey & Brad Woolf??

Planner
Kelsey Hodgkin??

Production company
Knucklehead

Director
Siri Bunford?

Post Production
Framestore??

Exposure
TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

British Airways 'the world is on sale' by BBH

British Airways 'the world is on sale' by BBH

British Airways has launched a print campaign promoting its January sale.

British Airways 'El Superclasico' by Bartle Bogle Hegarty

British Airways 'El Superclasico' by Bartle Bogle Hegarty

BBH has unveiled the third in its series of new TV ads which focus on a range of its global destinations.