Typhoo 'making good tea since 1903' by BJL

2.2 2 Votes

Typhoo is apologizing for some of the advertising faux pas of its past in a bid to re-assert its commitment to good honest tea.

Narrated by Noddy Holder, the spot traces the history of the brand from its Birmingham roots in 1903 through to its 80’s tv ads featuring Frankie Howard and Sue Pollard and some singing horses.

Share On:

Released: 04 September 2009

Credits

Project
Making Good Tea Since 1903

Client
Keith Packer, CEO

Brief
Appeal to the core tea consumer desire for unfussy, good honest tea.  Good taste, good value and doing some good too, dramatised through strong heritage and community credentials.

Creative agency
BJL

Copywriter
Pete Bastiman?

Art director
Billy Mawhinney

Planner
Charlotte Thompson?

Media agency
Mediaedge:CIA Manchester?

Media planner
Simon Price

Media spend
£1.5m?

Production company
Equinox

Director
Equinox

Editor
Equinox?

Post-production
Equinox

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

APG Creative Strategy Awards - PG Tips 'monkey' by Mother London

APG Creative Strategy Awards - PG Tips 'monkey' by Mother London

LONDON - PG Tips' monkey explains how Mother London resurrected his career in a campaign which paid homage to the brand's past ads, as well as classic British comedy.

Yorkshire Tea 'where teatime is important' by Beattie McGuinness Bungay

Yorkshire Tea 'where teatime is important' by Beattie McGuinness Bungay

BMB has resurrected Graham Fellows's late 80's comedy character John Shuttleworth for its first work on the Tea-brand Yorkshire Tea.