Timberland 'bait' by Leagas Delaney

3.6 8 Votes

Timberland is embarking on a bit of human bare-baiting in a new TV spot from Leagas Delaney that seeks to promote Mountain Athletics range of multi-sport outdoor footwear.

Carrying the endline: If you’re not fast you’re food the spot opens on a man running through dense woodland.

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Released: 07 September 2009

Credits

Project
Bait

Client
Carolyn Yang, Vice President Marketing, Timberland Brand

Copywriters
Colin Booth and Ben Stilitz

Planner
Margaret Johnson

Producer
Sue Cooke

Media agency
Vizeum for EU; Media Hub for US

Production company
Blink productions

Director
Lynn Fox

Editor
Joe Guest

Post-production
MPC

Audio post-production
Angell sound

Exposure
Global TV

 

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