Volkswagen 'efficiency' by Tribal DDB

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Tribal DDB is putting internet browsers in the seat of a rollercoaster ride in a bid to promote VW's efficient technologies.

On the site users can choose from four rides which represent its four efficient technologies, Blue Motion, TSI, DSG and TDI.

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Released: 04 September 2009

Credits

Project name
Volkswagen Efficiency

Clients
Daniel Hill, Volkswagen Communications Manager (Large cars)

Brief
Communicate that Volkswagen offers a range of technologies that lead to improved fuel efficiency.

Art Director/Copywriter
Kat Hahn

Designer
James Sparkes

Planner
Vincent Thome

Account Director
Mark Brennan

Account Manager
Ashley Saunders

Media agency
MediaCom

Media planner
Ronak Patel

Exposure
Online

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