Honda 'roads' by Wieden & Kennedy London

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Honda is seeking to champion not only its cars but also the roads on which they drive in a new campaign created by Wieden and Kennedy London.


Creatively directed by Tony Davidson and Kim Papworth, the campaign promotes all of Honda’s marques including the Accord, Type R, Jazz, CRV and the Civic Si, by picturing the models situated on a cross section of road.

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Released: 04 September 2009

Honda 'roads' by Wieden & Kennedy London

Honda 'roads' by Wieden & Kennedy London

Credits

Project name
Honda Print Campaign

Client
Ian Armstrong, Honda

Brief
to create a suite of print ads for the Accord, CR-V, Jazz, Type R and Civic Si

Copywriter
Sam Heath

Art director
Chris Groom

Planner
Clare Toolan

Media agency
Starcom

Media planner
Gavin McGrow

Photographer
Luke Kirwan

Photographer's agency
Blunt

Retouching company
Stanley's Post

Exposure
Print

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