Boots '3 for 2 autumn beauty event' by Mother London

2.5 3 Votes

Boots is attempting to position itself as the ideal high street store to kit a woman out for any look, whether it be simply looking refreshed or even being dolled-up to audition for a talent contest.

Breaking this week, the 30-second campaign, created by Mother, features the familiar ‘girls’ single from the Sugarbabes and promotes the high street chemist's three-for-two autumn beauty promotion.

Video 1: autumn

Video 2: audition

Video 3: sliding doors

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Released: 09 September 2009

Creative in this campaign:

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Credits

Project
'3 for 2 autumn beauty event'

Client
Hilary Farington, Head of Marketing- Beauty, Boots

Brief
Announce Boots 3 for 2 autumn beauty event

Art Director
Mother

Copywriter
Mother

Account Director
Mother

Agency Producer
Mother

Photographer
Mother

Director
Steeve Reeves

Production company
Another

Producer
Tim Marshall

Editor
Scot Krane, The Quarry

Exposure
TV

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