Flora 'what's your heart age' by Bartle Bogle Hegarty London

4.9 5 Votes

BBH has unveiled a new TV campaign for Flora to communicate its benefits to your heart when consumed as part of a healthy diet.

The 'What is your heart age?' campaign drives people to the website www.floraheartage.com where they can find out the true age of their heart.

The campaign encourages people to make the right nutritional choices and participate in daily physical activity.

The TV spot is supported by press and online work. The film will run on television, in cinema and online.

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Released: 07 September 2009

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Credits

Project name
What is your heart age?

Client
JANE BORET, SENIOR BRAND MANAGER, FLORA UK

Brief
Get more consumers to buy Flora by strengthening its heart health positioning.

Copywriter
Marc Hatfield

Art director
Marc Hatfield

Planner
Amanda Feve

Media agency
Mindshare

Production company
Transparent

Director
Nico Caicoya

Post-production company
Absolute Post

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