Flora 'what's your heart age' by BBH London

4.8 2 Votes

BBH has unveiled a new print campaign for Flora to communicate its benefits to your heart when eaten as part of a healthier diet.


The print executions are supported by TV and online work. The press executions, are consistent with the television commercial and show characters through the ages using Flora as part of their healthy diet.

The 'What is your heart age?' campaign drives people to the website www.floraheartage.com where they can find out the true age of their heart.

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Released: 07 September 2009

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Credits

Project name
What is your heart age?

Client
JANE BORET, SENIOR BRAND MANAGER, FLORA UK

Brief
Get more consumers to buy Flora by strengthening its heart health positioning.

Copywriter
Marc Hatfield

Art director
Marc Hatfield

Planner
Amanda Feve

Media agency
Mindshare

Production company
Transparent

Director
Nico Caicoya

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