EA 'need for speed shift' by Wieden + Kennedy Amsterdam

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Wieden & Kennedy Amsterdam unveils its latest work for EA to promote the new game Need for Speed SHIFT.

The 30-second spot is shown from the gamer’s perspective as though they were actually in the car racing along the highway.

Every emotion and physical reaction is shared as the ad aims to excite the viewer in preparation for when they experience the game for themselves.

The game is due out on 18 September.

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Released: 08 September 2009

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Credits

Project name
Need for Speed SHIFT

Client
Andrew Tomkins

Copywriter
Brandon Davis

Art director
Craig Melchiano

Planner
Jonas Vail

Production company
Paranoid US

Director
Neito

Editor
Fred Baudet

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