League Against Cancer 'prevention' by Y&R Peru

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Y&R Peru has unveiled a new campaign for the League Against Cancer, which aims to show the disease in a new light.

The work focuses on the prevention of the fatal consequences of cancer and shows how, if caught early enough, it can be cured as easily as a common cold, stiff neck or athlete’s foot.

The campaign aims to communicate that cancer doesn’t have to mean death, but it is important that people go to the doctor as soon as they detect something’s wrong.

The 3 TV spots were produced by Kchina Films, Lima, under the direction of Bacha Caravedo.

Video 1: athletes foot

Video 2: stiff neck

Video 3: cold

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Released: 08 September 2009

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