Saab 'change perspectives' by Lowe Brindfors Stockholm

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Swedish agency Lowe Brindfors has created a new TV campaign for Saab as it launches its new 9-3X model.

The spot, entitled ‘Change Perspectives’, shows the process of the new Saab 9-3X through the designer’s eyes from prototype to road-ready.

The campaign aims to communicate its ‘Move your mind’ strategy as well as the innovative ideas behind the mechanical manufacturing of a Saab.

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Released: 08 September 2009

Credits

Project name
Change Perspectives

Client
Annika Priou, Marketing Communications Director, SAAB Automobile.

Agency
Lowe Brindfors, Stockholm

Copywriters
Martin Bartholf and Henrik Haeger

Art directors
Rickard Villard, Patrik Westerdahl, Carl-August Savgård, Michael Fox and Richard Grönlund

Planning director
Bjarte Eide

Production company
Acne film & Acne Digital, Stockholm

Director of photography
Jo Eken Torp

Photographer
Adrian Bur

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