Saab 'change perspectives' by Lowe Brindfors Stockholm

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Swedish agency Lowe Brindfors has created a new TV campaign for Saab as it launches its new 9-3X model.

The spot, entitled ‘Change Perspectives’, shows the process of the new Saab 9-3X through the designer’s eyes from prototype to road-ready.

The campaign aims to communicate its ‘Move your mind’ strategy as well as the innovative ideas behind the mechanical manufacturing of a Saab.

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Released: 08 September 2009


Project name
Change Perspectives

Annika Priou, Marketing Communications Director, SAAB Automobile.

Lowe Brindfors, Stockholm

Martin Bartholf and Henrik Haeger

Art directors
Rickard Villard, Patrik Westerdahl, Carl-August Savgård, Michael Fox and Richard Grönlund

Planning director
Bjarte Eide

Production company
Acne film & Acne Digital, Stockholm

Director of photography
Jo Eken Torp

Adrian Bur

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