Comtel 'its alright to be tight' by Whybin\TBWA\Tequila

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Whybin\TBWA has won the account for Australian telecoms company, Comtel, and is launching its first campaign for the brand's JUST Prepaid Mobile service with four TV spots.

The campaign aims to show that while the recession may be on the way out, people are becoming more committed to living within their means.

The four TV spots feature Davo, a character who flaunts his unique methods of saving money. Rather than being ashamed of having to cut corners, the campaign’s message is ‘it’s alright to be tight’.

The campaign will launch across television, print, online and in-store retail.

Video 1: supermarket

Video 2: floss

Video 3: funeral

Video 4: flowers

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Released: 09 September 2009

Creative in this campaign:

Credits

Creative director
Matt Kemsley

Production company
Gobstopper

Director
Perry Westwood

Photographer
Chris Beghin

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Comtel Creative 'its alright to be tight' by Whybin\TBWA\Tequila

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Whybin\TBWA has won the account for Australian telecoms company, Comtel, and is launching its first campaign for the brand's JUST Prepaid Mobile service.