Activision 'blur' by The Viral Factory

1.8 5 Votes

The Viral Factory has created a mash up viral to promote the upcoming launch of Blur, a new game set to be released by Bizarre Creations through Activision.

The spot takes famous internet clips from a variety of games and cuts them together to demonstrate the realistic effects of the racing game, and the frantic gaming experience.

The clip has already had 306,000 views in just over a week.

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Released: 09 September 2009

Credits

Project name
YouTube vs. Blur Mash-Up  
 
Production company  
The Viral Factory
 
Director  
The Viral Factory  

Producer  
Jon Stopp

Offline editor  
Swede Mason
 
Sound design  
Swede Mason
  
Music  
Adam Schiff @ Mira Music
  
Seeding & digital media planning  
The Viral Factory

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