Nike 'pro combat' by Wieden & Kennedy Portland

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American Football star Adrian Peterson, features in this latest campaign for Nike's Pro Combat offensive base layer sports protection wear.

The campaign, which also features fellow American Football players Troy Polamalu, Justin Tuck and Brian Urlacher, is running on billboards accross major cities in the US as well as in print.

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Released: 10 September 2009

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Credits

Project name
Nike Pro Combat Print and OOH

Client
Todd Pendleton/Bill Maginnis/Laura West, Nike

Brief
Pro Combat offensive base layer protects your body so you can go all the way. That physical confidence can't help but to bleed into your mindset. We visualize that transformation using the product's pattern as a force field making the athlete look as unstoppable as he feels and performs.

Copywriter
Antony Goldstein

Art director
James Moslander

Photographer
Robert Maxwell

Exposure

Print, Outdoor

 

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