Save the Children 'born to run' by AKQA

2.3 3 Votes

AKQA has created a fund raising film for Save the Children to increase awareness and encourage donations.

Everyone who worked on the film, called ‘Born to Run’, provided their time and services pro-bono.

The piece was filmed in deprived areas of Durban and Capetown, South Africa where the production team met with parents, community leaders, headmasters and teachers who were happy to help in any way they could.

Each community received a fee towards their participation in the film, which was distributed amongst the families.

The film will be rolled out across cinema, TV and Online video. The campaign starts this weekend.

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Released: 10 September 2009

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Credits

Creative director                          
Walter Campbell

Media agency
Mindshare

Production company                   
Serious Pictures

Director                                            
Benjamin Quinn

Editor                                                 
Billy Mead

Post-production company       
The Mill

Music and sound design            
Condiment Junkie

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