Sony 'ping pong' by 180 Los Angeles

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Los Angeles agency 180 launches this latest work for Sony, combining the talents of Justin Timberlake and Peyton Manning.

The two celebs go head-to-head in a ping pong match, bantering back and forth while a commentator explains the benefits of a Sony Bravia HDTV, as a customer and his family look on.

The campaign aims to create a comprehensive guide to buying electronics so that consumers can have a more enjoyable experience.

The concept is an expansion of the company’s 2008 HDNA campaign, featuring a panel of celebrity experts who serve as brand ambassadors, assisting consumers in choosing Sony products by pointing out how the brand differs from its competitors.

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Released: 10 September 2009

Credits

Project name
Ping Pong

Client
Stuart Redsun, Senior VP of Marketing; Alberto Escobedo, Director of Brand Messaging; Christine Gately-Evans, Senior Brand Messaging Manager, Sony Consumer Electronics

Copywriter
Eric Helin, Tom Hamling

Art director
Andy Nordfors, Joel Rodriguez

Production company
Smuggler

Director
Randy Krallman

Editor
Gavin Cutler

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