Marmite 'horrid henry' by Iris London

4.8 2 Votes

Iris London has unveiled a new campaign for love it or hate it breakfast spread, Marmite, to promote the Reading for Life government initiative.

The campaign, which also includes print and radio ads, is aimed at encouragin families with children aged between six and ten, to get their kids into reading at a young age.

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Released: 10 September 2009

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Credits

Project name
Horrid Henry

Client
Cheryl Calverly, marketing manager, Unilever

Brief
To drive awareness of Marmite’s Horrid Henry download pr=motion and drive purchase and redemption

Copywriter
Kate Royce

Art director
Deon Sensky

Planner
James Champ

Media agency
Mindshare

Media planner
Luke Mcgann

Designer
James Butterworth

Exposure
National on-pack promotion, online, press, radio, PR

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