John Lewis 'autumn fashion' by Kitcatt Nohr Alexander Shaw

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Kitcatt Nohr Alexander Shaw has created a sophisticated direct mailing to send out to fashionistas in a bid to promote the autumn fashion collection at John Lewis.

The mailing aims to drive existing John Lewis customers to the store’s website and illustrate the new autumn range available in-store.

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Released: 10 September 2009

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Credits

Project name
John Lewis autumn fashion campaign

Client
Suzanne Roderick - Direct Marketing Campaign Planning Manager, John Lewis

Brief
Direct marketing campaign to promote John Lewis’ autumn fashion collection. The campaign aims to boost fashion sales in-store and online at johnlewis.com/fashion this autumn by driving reappraisal of the range.

Copywriter
Jim Dye

Art director
Roxie Messenger

Planner (creative agency)
David Yates

Designer (art worker)
Kaara Shepard

Production
Gary Bridge

Exposure
Direct mail to existing John Lewis customers

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